You Feel
Great
Redesigning a flagship e-commerce experience for Unicity International — smoother shopping, better education, measurable conversion uplift.
Customers were being told to go around the site
Distributors were actively instructing customers to circumvent ufeelgreat.com.
The satellite site was so confusing that the shortest path to a sale was to abandon it entirely — a flagship product undermined by its own storefront.
The product selection flow combined flavor choices, pack sizes, and purchasing options without clear hierarchy. Add-to-cart buttons appeared before customers had made the decisions those buttons depended on. On mobile — where the majority of customers were arriving — the experience fractured completely.
- IMake product selection easier — especially the new dual-box Balance configuration introduced mid-project.
- IIUnify one-time and subscription checkout flows into a single, quick, familiar process.
- IIIBetter educate customers about the Feel Great system through imagery, explanation, and testimonials.
- User research
- UX design
- UI design
- Prototyping
- Testing
- Writing user stories
- Coordinating with devs
- Stakeholder meetings
From busy and broken to one coherent mobile flow
The original version scattered Unimate flavor, Balance pack size, and purchasing option across a layout with no clear decision sequence — add-to-cart buttons appeared before the decisions those buttons depended on were made. A Balance selector, required when the product expanded to allow two different boxes, was grafted onto an already struggling interface.
The redesign rebuilt the flow around the actual order of customer decisions. One page. Mobile-first. Errors limited by design, not instruction.
The redesigned product selection flow — Unimate flavor, Balance pack size, and purchasing option unified in one coherent mobile interface.
Left: the original — separate flavor cards with premature Add to Cart. Right: the new customiser panel — flavor, pack size, and purchasing option in a single sequential flow.
One flow for everything. Half the steps.
The simplified checkout — ship-to, payment, and order summary. Subscription or one-time: same flow.
Convenience for returning customers
Account dashboard — personal details, payment methods, addresses, order history, subscriptions, and referrals.
Education as conversion
The Balance product card — photography, benefit copy, and a clear learn-more path.
First iteration: live and converting
The first iteration of ufeelgreat.com shipped and distributors can now send customers directly to the site. Analytics are tracked more closely than on any previous project — a second iteration is in the pipeline, shaped by what the data has revealed so far.