I’m Hunter Hall, a product designer in Eagle Mountain, Utah. Most of my work lives in operational settings — tools that gate agents, ramp crews, and pilots depend on under real time pressure, where a confusing interface doesn’t cost a sale, it creates a safety risk.

I’ve come to believe good operational design is mostly subtraction. The interfaces I’m proudest of aren’t powerful — they’re constrained. They make the right action obvious and the wrong one hard to reach. The principle I keep returning to is simple:
you only work on what you work on, when you’re working on it.
Separate the roles, show each person only what’s theirs, and accuracy tends to follow on its own.
I started in front-end development, and it still shapes how I think — in terms of what’s real to build and how it behaves, not just how it reads in a file. The work I’m proudest of usually started with a small team deciding to build the unglamorous thing themselves, and being right about it.
Photography came before any of it — it’s where the eye came from. I shot for The UVU Review through school and worked professionally before it eased into a hobby. These days my off hours go to cooking and to freestyle drone flying, where I ranked first in Utah in the 2023 IGOW standings.

Men’s basketball, shot for The UVU Review.
If you’re working on something operationally hard, or just want to talk shop, I’d like to hear about it — uxbyhunter@gmail.com.